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How to create a custom behavioural event in HubSpot | HubSpot Help

Hub: Marketing
Difficulty: Medium
Tier: Enterprise

Find out how to create a custom behavioural event in the HubSpot CRM – allowing you to specificy soft goals like button clicks or page visits that can count as conversions on a customer's contact record once they go on to convert. This is bringing in the same concepts of Google Analytics goal tracking, now direct in your HubSpot portal! Follow our step-by-step guide on how to set up a custom behavioural event, including installing the Chrome extension API.

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