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Content Marketing vs Inbound Marketing: What's the difference?

Wondering what the difference is between content marketing and inbound marketing? Put simply, inbound marketing is a structured campaign that directs readers down a certain path to complete a goal. Content marketing tends to be a little more generic and focussed on brand awareness and attracting readers. This isn’t a case of 1v1, in fact, the two work really well together – our blog explains why.

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