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Midland Heart launches new Umbraco 8 website
Take a look at the new corporate website for Midland Heart, built and developed by Prodo on Umbraco 8.
Read the blog here: https://www.prodo.com/blog/midland-heart-launches-new-umbraco-8-website
Interruptive marketing is no longer an effective way to generate leads. However, using helpful and informative content to suppo...
What is Inbound Marketing?
If you’re struggling to generate leads we suggest implementing an inbound marketing strategy to nurture website visitors throug...
How to use inbound marketing to generate leads
Wondering what the difference is between content marketing and inbound marketing? Put simply, inbound marketing is a structured...
Content Marketing vs Inbound Marketing: What's the difference?
If your lead machine needs a little TLC, we recommend kickstarting an inbound marketing strategy. Attract and nurture website v...
The ultimate guide to creating an effective Inbound Marketing Strategy
When Orwell Housing were struggling with their outdated tenant portal, they recognised that what they needed was a user-friendl...
Case study: Why Orwell chose Franklin for their tenant self-service portal
We’ve been working with housing associations for over 20 years and in that time, feel like we’ve learnt what it is that housing...
What makes a great self-service tenant portal?
Get your self-service portal project off to a smooth start by gaining stakeholder buy-in early. Before doing anything, we sugge...
Getting stakeholder buy-in for a self-service portal project
Having worked within the housing sector for over 20 years, we’ve been able to see how much tenants really mean to associations....
What do tenants want from your self-service portal?
Content marketing is so much more than copy, images play a huge role too. How often do you find yourself aimlessly scanning thr...
Five reasons why images in content marketing are effective
Lead nurturing is an essential part of your marketing efforts. Building relationships with potential customers even though they...